Year  2016

Project  Multi-Screen Vehicle Infotainment Experience



Goal of the project

LG's HQ-Based Vehicle Component Group tasked the LG Silicon Valley Lab UX team with creating a new (in-car) experience that spanned across all screens/seats within the car. The experience needed to show a customized driving experience for the driver as well as for the passengers. 

My role

Visual and Interaction Design Lead. I designed UX wireframes as well as visual UI and motion design for the on-screen experience.


   • UX Lead

   • Visual UI & Motion Design Lead

   • Market Research


How to create an immersive driving experience for all passengers including the driver? How to show upcoming roadside attractions and allow passengers to make requests for stopping at them while engaged in media consumption?


I concluded that the car can determine if the driver was embarking on a regular Monday-Friday commute, family road trip, or weekend shopping trip. As such, the car would tailor it's experience with interior mood setting and on-screen information displayed relevant to the kind of trip the driver was taking. The car could also know who was riding along as passengers and tailor their experiences accordingly.


The project was received very well by LG's Vehicle Component Group and a rudimentary prototype revealed that the experience was intuitive and unique. 


Working with another UX designer, we brainstormed some new ideas around an interesting in-car experience. I put together a deck showing use cases. Some of these ideas are ideal for a solo driver, others for a family outing, while another could be tailored more for ride share services and even corporate fleets.



The turn around on this project was less than two weeks. I would've like to have had more time to explore the visual aesthetic and derive a UI born out of proper competitive analysis of the industry, mood-boards, sketching, etc.. However, given the quick deadline, I'm happy with how things turned out and the stakeholders were too. 

Instrument Cluster

The instrument cluster is what appears in the dashboard, in front of the steering wheel. This digital cluster could be customizable via a settings and customize control on the center console screen. This video shows the transition from an analog cluster design to that of a "techy" design.


The center console screen is the user's main screen. Features such as entertainment, audio, mood/interior, navigation, etc., are accessed on this screen. This video example shows the user customizing his navigation cluster by changing the look of it and by adding a compass to it.

Navigation & Attractions 

In this video you'll see my simple design for a typical navigation UI. In addition, you'll also see the roadside attractions feature that gets turned on for left and right rear passengers. This feature surfaces popular roadside attractions and landmarks that the passengers and/or driver may want to add as destinations along their route.

Media Browser

In the example shown here the media browser is being managed by the parent. The parent assigns videos to the passenger in that seat. The passenger can then access and play media from their screen.

3D Modeling & Rendering

The 3d modeling and rendering was produced by our in-house industrial designer. I'm including these shots to show some of the high quality output and deliverables from this project.

Final Video Deliverable to LG Vehicle Componet Group